Yesterday I was lucky enough to be flown out to Johannesburg for the day to celebrate the launch of the Mr Price Denim and Tees campaign. It features T-shirts designed by British designer Henry Holland as well as the band FUN. I had a super early start to the day but it was all worth it when we got shuttled off to Sandton for a rooftop launch.
The theme was "We go together" and I absolutely loved Mr. Price's creativity and attention to detail. We all received cute name badges in an array of colors and were served the cutest finger food like fish and chips, bangers and mash, strawberries and cream all to go with the theme. They also had a rad photo booth were you could accessorize with Mr Price and then get a photo taken which they would put up on instagram. I thought that was such a special touch and a great way to ad the social media factor to the launch.
It was difficult to get any pics of my without my trusty photographer by my side (aka thelawry aka my boyfriend aka stillframemylife :P) but at least I got one sneaky pic with Henry which I love because he is such a happy down to earth guy and in this pic it looks like he wants to murder someone standing on the side hehe.
If you want to know more about the tees and when you can buy them visit The FAB Guide!
